GROWTH MARKETING + PAID MEDIA

Paid media is our bread and butter. But great ads can't fix everything. We look at the entire customer acquisition system, find what's leaking, and fix it. Because our job isn't just to get you more clicks. It's to get you more customers.

PENDLETON

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WE OWN CUSTOMER ACQUISITION.

WHAT WE ACTUALLY DO

Our Team In Real Life

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PAID MEDIA IS THE ENGINE.

Your businesses doesn't need more random marketing stuff. You need the stuff you're already doing to work better.

We usually start with paid media because it gives us data FAST. We can see who is buying, what they're responding to, what it costs to acquire them, and where we're losing people along the way.

Then we follow the numbers.

If the ads are the problem, we fix the ads. If the creative isn't working, we fix the creative. If we're sending great traffic to a terrible landing page...well, we fix that too.

Whatever is leaking customers, we find it and fix it.

Data over feelings. Every time.

We start with the business numbers, then build the marketing around them.

We don't just run ads. We take responsibility for the whole customer acquisition system.

Great ads can't fix a bad funnel.

If we're sending the right people to you and they aren't buying, we need to know why. Maybe it's the offer. Maybe it's the landing page. Maybe the creative isn't connecting. Maybe your follow-up stinks.

This is our bread and butter. We build, manage, test, and scale paid media based on what the numbers tell us.

No pet campaigns. No “but we really thought this creative would work.” If the data says go, we go. If it says stop, we stop.

Before we spend a dollar, we need to understand the business. What is a customer worth? What can we afford to spend to get one? Where are customers coming from now? Where are we losing them?

FULL-FUNNEL OPTIMIZATION

PAID MEDIA

Customer acquisition

what we do

WE THINK LIKE BUSINESS OWNERS.

A lot of marketing agencies are really good at marketing. Cool. But marketing doesn't exist in a vacuum.

We want to know what a customer is worth. What your margins look like. How much you can afford to spend to acquire one. What happens operationally if we double your volume. And, most importantly, are we actually making the business better?

Many of us are entrepreneurs ourselves or have built businesses outside of agency life. So we naturally look at your marketing through a business lens first.

We care about revenue, not vanity metrics. Clicks are great. Impressions are great. But did anybody BUY?
We tell you what the numbers actually say. Good, bad, or ugly. We aren't going to sugarcoat it.
We treat your money like it's our own. There is a real business and real people behind every dollar we're spending.
We look beyond the ad account. If something else is killing conversion, we're going to find it.
You own your stuff. Your accounts. Your data. Your audiences. Your assets. Period.

Why Work With PENDLETON

We aren't marketers trying to understand business. We're business people who happen to be really freaking good at marketing.

I'M A BUSINESS OWNER FIRST. A MARKETER SECOND.

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I’ve been in marketing for more than 15 years, but I’ve also spent most of those years building businesses of my own.

And that changes the way I look at marketing.

I don't just want to know your ROAS. I want to know if you're making money. I want to know what a customer is worth, what your margins look like, where the business is getting stuck, and whether MORE customers would actually make the business healthier.

Because sometimes more sales fixes the problem.

And sometimes it just gives you a bigger problem. 😂

That business-first way of thinking is baked into Pendleton. Many people on our team are entrepreneurs too, or have spent time building businesses themselves.

MEET THE FOUNDER

First Party Data is King

Some agencies run your advertising through their ad accounts.

So let me get this straight...you spend tens or hundreds of thousands of dollars on advertising, building years of data, audiences, customer lists, and history...

and the agency owns it?

Ummm...no.

You paid for it. It belongs to you.

At Pendleton, your advertising runs through accounts you own. You get the data. You grow the list. You train your pixel. And all of those assets get stronger the longer you use them.

If we stop working together tomorrow, you don't lose years of data because we walked out the door with it.

It's your money. It should be building YOUR business.

You own Your Ad Accounts - NOT US!

We go where the data tells us. Not where we think we should go. Not where we want to go. And definitely not where some marketing trend on LinkedIn says we should go.

If something is working, we push it. If it's not, we change it.

And we aren't going to celebrate a bunch of clicks, impressions, or engagement if none of it is making you money.

At the end of the day, the numbers tell the story. Our job is to pay attention.

data over feelings.

We won't sugarcoat it...

5475 Days, LLC

“Within three weeks of working with Pendleton, we saw sales that had been pacing behind turn to even, and then begin pacing ahead year over year.

Pendleton brings a lot to the table. They are experts in the ever-evolving landscape of online advertising, but they also go well beyond managing ads. They have become instrumental in our overall marketing strategy, helping us think through competitive analysis, our offerings and pricing, marketing budgets, and what types of marketing we should be doing and when.”

What our clients are saying...

Alexander Neininger